Registration, reworked

Personal project, 2022

Mindbloom is a mental health and wellbeing company that is currently offering people suffering from anxiety and depression an alternate medication with remote ketamine treatment at an affordable price. 

I love the mission and after my partner signed up for his first set of treatments, I’m a believer.

This was a personal project after going thru their registration flow – which is web only. As much as I appreciate their experience and what they offer, there’s still plenty that could be improved. I reordered the flow, improved navigation and progression for the right expectation, and altered the visuals (and branding). If you’d like to view the redesign, check out my prototype

The flow

The original flow has about 25 screens; I actually didn’t reduce this as the narrative structure felt reassuring, educational, and necessary. However, I did switch up the order & provide some context around the flow.

Key changes

  • As shown above, the old flow had questions of different categories scattered through the flow. I identified the categories and restructured to keep the flow linear and progressive – ensuring all qualifying questions were asked at the start so users weren’t so invested in the long flow before finding out they are actually not a good candidate.

  • In the existing registration experience, Mindbloom uses a progression bar at the very bottom. Unless you’re breezing through, it’s difficult to really understand where you are in the flow and what might be coming up. Prior experience on other registration flows as well as any longer workflow has taught me that users will retain longer engagement and understanding when you can set the expectations clearly.

  • As my partner had continued his ketamine sessions, we had wished there was a better tool to interact with that was mobile friendly. He had to set up on his laptop every time – both for timing cues and music. I, too, had to set up my own timing and messaging workflows as his monitor. By setting up a mobile-first registration, this could open the door for a more comprehensive mobile app – which could also send useful/education articles prior to each scheduled session (which could also be logged in the application).

There were a few pieces I tackled in the redesign: reordering, regrouping, setting expectations, and going mobile-first.

I also added an additional qualifying question around whether the patient was experience anxiety/depression only recently vs if it has been a chronic experience. It is my opinion that the approach/plan may differ depending on the answer – and whether it’s even an appropriate treatment. View prototype