Jackie Ho is a product designer based in the Bay Area with experience in consumer and enterprise software development spanning fintech, e-commerce, beauty, travel, and digital experimentation.
Her work turns ambiguity into clear experiences and shared principles that guide how products grow over time.
let’s connect
case study sample
selected
works
Creating 0→1 Product Experiences
Amplitude, 2024
Shifted experimentation from an engineering-led capability to a workflow accessible across marketing and growth teams. Created a new revenue stream while scaling experimentation across the product organization.
Designing for intent
Amplitude, 2025
Defined the setup experience for Flagging and Experimentation, replacing multi-step configuration with progressive inline editing and smart defaults — reducing setup overhead and enabling faster experiment launch across teams.
Building beyond the moment
Navan, 2020
Reimagined traveler safety communications during COVID, streamlining how time-sensitive alerts reached travelers and support teams — and transforming an emergency response into a scalable safety system used beyond the pandemic.
Accelerating critical workflows
Wealthfront, 2017
Reworked automated brokerage transfers to accelerate asset movement, reducing process friction and increasing successful completions — contributing to $2B in AUM growth within a year.
practice
I use design to help teams make clearer decisions about complex products.
My work often begins before interfaces — grounding direction in user behavior, product data, and the right strategic questions. By clarifying scope and intent early, design becomes a tool for alignment as much as execution.
I’m particularly drawn to problems that evolve over time, where thoughtful structure allows products to stay powerful while remaining understandable.
experience
Over the last decade, I’ve worked across industries — from entertainment and gaming to fintech, travel, and developer tools — contributing to products ranging from early bets to scaled platforms.
My roles have spanned individual contributor, design manager, advisor, and angel investor. Most recently, I’ve been helping shape AI-native creative workflows at Visual Supply Company, exploring how new tools expand how professional photographers work.
Download resume
About
I’m a Bay Area–born product designer with a background in furniture making and graphic design. My work is shaped by craft, curiosity, and a love of solving complex puzzles — whether designing a room layout or structuring a product experience.
Outside of work, I’m a devoted dog mama, traveler, and lifelong maker. From popup bakery ideas to sewing and home projects, I’m drawn to building things that balance creativity with practicality — the same mindset I bring to my design practice.
Jackie Ho is a product designer based in the Bay Area with experience in consumer and enterprise software development spanning fintech, e-commerce, beauty, travel, and digital experimentation.
Her work turns ambiguity into clear experiences and shared principles that guide how products grow over time.
let’s connect
case study sample
selected
works
Creating 0→1 Product Experiences
Amplitude, 2024
Shifted experimentation from an engineering-led capability to a workflow accessible across marketing and growth teams. Created a new revenue stream while scaling experimentation across the product organization.
Designing for intent
Amplitude, 2025
Defined the setup experience for Flagging and Experimentation, replacing multi-step configuration with progressive inline editing and smart defaults — reducing setup overhead and enabling faster experiment launch across teams.
Building beyond the moment
Navan, 2020
Reimagined traveler safety communications during COVID, streamlining how time-sensitive alerts reached travelers and support teams — and transforming an emergency response into a scalable safety system used beyond the pandemic.
Accelerating critical workflows
Wealthfront, 2017
Reworked automated brokerage transfers to accelerate asset movement, reducing process friction and increasing successful completions — contributing to $2B in AUM growth within a year.
practice
I use design to help teams make clearer decisions about complex products.
My work often begins before interfaces — grounding direction in user behavior, product data, and the right strategic questions. By clarifying scope and intent early, design becomes a tool for alignment as much as execution.
I’m particularly drawn to problems that evolve over time, where thoughtful structure allows products to stay powerful while remaining understandable.
experience
Over the last decade, I’ve worked across industries — from entertainment and gaming to fintech, travel, and developer tools — contributing to products ranging from early bets to scaled platforms.
My roles have spanned individual contributor, design manager, advisor, and angel investor. Most recently, I’ve been helping shape AI-native creative workflows at Visual Supply Company, exploring how new tools expand how professional photographers work.
Download resume
About
I’m a Bay Area–born product designer with a background in furniture making and graphic design. My work is shaped by craft, curiosity, and a love of solving complex puzzles — whether designing a room layout or structuring a product experience.
Outside of work, I’m a devoted dog mama, traveler, and lifelong maker. From popup bakery ideas to sewing and home projects, I’m drawn to building things that balance creativity with practicality — the same mindset I bring to my design practice.
Jackie Ho is a product designer based in the Bay Area with experience in consumer and enterprise software development spanning fintech, e-commerce, beauty, travel, and digital experimentation.
Her work turns ambiguity into clear experiences and shared principles that guide how products grow over time.
let’s connect
case study sample
selected
works
Creating 0→1 Product Experiences
Amplitude, 2024
Shifted experimentation from an engineering-led capability to a workflow accessible across marketing and growth teams. Created a new revenue stream while scaling experimentation across the product organization.
Designing for intent
Amplitude, 2025
Defined the setup experience for Flagging and Experimentation, replacing multi-step configuration with progressive inline editing and smart defaults — reducing setup overhead and enabling faster experiment launch across teams.
Building beyond the moment
Navan, 2020
Reimagined traveler safety communications during COVID, streamlining how time-sensitive alerts reached travelers and support teams — and transforming an emergency response into a scalable safety system used beyond the pandemic.
Accelerating critical workflows
Wealthfront, 2017
Reworked automated brokerage transfers to accelerate asset movement, reducing process friction and increasing successful completions — contributing to $2B in AUM growth within a year.
practice
I use design to help teams make clearer decisions about complex products.
My work often begins before interfaces — grounding direction in user behavior, product data, and the right strategic questions. By clarifying scope and intent early, design becomes a tool for alignment as much as execution.
I’m particularly drawn to problems that evolve over time, where thoughtful structure allows products to stay powerful while remaining understandable.
experience
Over the last decade, I’ve worked across industries — from entertainment and gaming to fintech, travel, and developer tools — contributing to products ranging from early bets to scaled platforms.
My roles have spanned individual contributor, design manager, advisor, and angel investor. Most recently, I’ve been helping shape AI-native creative workflows at Visual Supply Company, exploring how new tools expand how professional photographers work.
Download resume
About
I’m a Bay Area–born product designer with a background in furniture making and graphic design. My work is shaped by craft, curiosity, and a love of solving complex puzzles — whether designing a room layout or structuring a product experience.
Outside of work, I’m a devoted dog mama, traveler, and lifelong maker. From popup bakery ideas to sewing and home projects, I’m drawn to building things that balance creativity with practicality — the same mindset I bring to my design practice.